Chapter 11
Q1. Beyond contracts, both parties trust each other is trust relationships, in a buyer-seller relationship.
A. True
B. False
Answer A
Chapter 12
Q1. In the PR functions, a person or group that has a vested interest in the organization's well-being.
A. Identity Stakeholders
B. External
C. Access corporate reputation
D. Audit Corporate Social Responsibility
Answer A
Q2. In proactive strategies, entitling is the claiming of responsibility for positive events.
A. True
B. False
Answer A
Chapter 13
Q1. Banner ads and skyscrappers are examples of
A. Search Advertising
B. Display Advertising
C. Convience Incentives
D. Purchase Habits
Answer B
Q2. Public Relations creates a negative image.
A. True
B. False
Answer B
Chapter 15
Q1. In copytestying, focus groups are a good judge.
A. True
B. False
Answer B
Q2. ________ measures the emotions or feelings of a person when viewing an ad rather than relying on their self-report.
A. Recognition Test
B. Emotional Reaction Test
C. Physiological Arousal Test
D. Attitude & Opinion Test
Answer C
Wednesday, June 10, 2009
Tuesday, June 9, 2009
Homework 14 - Motrin Mom
Motrin Mom
Q1. Why did this ad offend?
Many mom bloggers found the ad "snarky" and "insulting" especially when relating to the baby belly swing. They apparently went wrong in creating an ad that moms can relate to, instead causing the new ad campaign to backfire completely.
Q2. How did the company handle it?
I believe the company handled it every way they could. They made a public apology and took down the ad. You can find their statement here.
Q3. As a PR consultant, how would I have handled the situation?
I believe I would have handled it the way Motrin did. Simply taking down the ad first, and then a full step apology statement. Also asking advice from readers as to what would relate to them more. Watching the ad I personally did not find it insulting, or rude. However, I am not a mother nor understand the extent to what the go through when dealing with kids on a daily basis, therefore, I would be no one to make that judgement call as to whether the ad was offensive or not. Apparently when most of the feedback was negative, something is done wrong. Therefore, a full step apology and asking for advice as to what Motrin can do in the future to help relate to their customers. Maybe free sample packets of Motrin to all customers who were incredible offended.
Q1. Why did this ad offend?
Many mom bloggers found the ad "snarky" and "insulting" especially when relating to the baby belly swing. They apparently went wrong in creating an ad that moms can relate to, instead causing the new ad campaign to backfire completely.
Q2. How did the company handle it?
I believe the company handled it every way they could. They made a public apology and took down the ad. You can find their statement here.
Q3. As a PR consultant, how would I have handled the situation?
I believe I would have handled it the way Motrin did. Simply taking down the ad first, and then a full step apology statement. Also asking advice from readers as to what would relate to them more. Watching the ad I personally did not find it insulting, or rude. However, I am not a mother nor understand the extent to what the go through when dealing with kids on a daily basis, therefore, I would be no one to make that judgement call as to whether the ad was offensive or not. Apparently when most of the feedback was negative, something is done wrong. Therefore, a full step apology and asking for advice as to what Motrin can do in the future to help relate to their customers. Maybe free sample packets of Motrin to all customers who were incredible offended.
Monday, June 8, 2009
Homework 13 - Direct Mail
Direct Mail I have received:
AAA Membership Registration package
Why I received it?
I am assuming I have received this direct mail because I am a female who is about to graduate college soon. Free 24 hour roadside assistance would benefit a female who does not know how to fix my car by myself, if something would happen to it while I am driving somewhere.
After evaluation, did I change my mind about wanting to purchase it?
No, defiantly not. One I am still not graduated and my parents already have insurance for my vehicle. Even if I would not be on my parents insurance, it is something I would not buy until I am financially stable with other necessities. Granted it is a security offer, however, I am not sold on the idea as being a necessity. Mainly because my car does not break down all the time, and I would feel it was a waste of money until that one day comes when it would need maintenance. It does have a lot of good offers, however, I would also have to research other companies as well to make sure it was the most reliable and better value.
AAA Membership Registration package
Why I received it?
I am assuming I have received this direct mail because I am a female who is about to graduate college soon. Free 24 hour roadside assistance would benefit a female who does not know how to fix my car by myself, if something would happen to it while I am driving somewhere.
After evaluation, did I change my mind about wanting to purchase it?
No, defiantly not. One I am still not graduated and my parents already have insurance for my vehicle. Even if I would not be on my parents insurance, it is something I would not buy until I am financially stable with other necessities. Granted it is a security offer, however, I am not sold on the idea as being a necessity. Mainly because my car does not break down all the time, and I would feel it was a waste of money until that one day comes when it would need maintenance. It does have a lot of good offers, however, I would also have to research other companies as well to make sure it was the most reliable and better value.
Thursday, June 4, 2009
Homework 12 - Questions for Exam 3
Chapter 7
Q1. Encoding same messages through different situations is?
A. Variability Theory
B. Multiple Mediums
C. Repetition
D. Ads that gain attention
Answer A
Chapter 8
Q1. The process of analyzing and choosing media for an ad campaign?
A. Media Planning
B. Media Strategy
C. Media Planner
D. Media Buyer
Answer B
Q2. Developing a successful media strategy is the key to successful brands.
A. True
B. False
Answer A
Chapter 9
Q1. Trade contests cannot be used in big stores like Target and Walmart.
A. True
B. False
Answer A
Q2. Location is key involving point of purchase displays.
A. True
B. False
Answer A
Chapter 10
Q1. Customers who already have a preference for the brand constitute nearly 80% of the redemption.
A. Mass Cutting
B. Counterfeiting
C. Reduced Revenue
D. Misredemption
Answer C
Q2. John sees a Proactiv deal online saying two sets of Proactiv skin care line for 19.99. When he goes online to purchase the sale, after shipping and handling he realizes he has an additional 5 dollars added to his bill. Making his total cost $25.99. This is an example of?
A. In -or on-package
B. Self liquidating
C. Free-in-mail
D. Store or manufacturer
Answer B
Chapter 11
Q1. Personal Selling is considered the "last 2 feet" of a marketing function.
A. True
B. False
Answer B
Q1. Encoding same messages through different situations is?
A. Variability Theory
B. Multiple Mediums
C. Repetition
D. Ads that gain attention
Answer A
Chapter 8
Q1. The process of analyzing and choosing media for an ad campaign?
A. Media Planning
B. Media Strategy
C. Media Planner
D. Media Buyer
Answer B
Q2. Developing a successful media strategy is the key to successful brands.
A. True
B. False
Answer A
Chapter 9
Q1. Trade contests cannot be used in big stores like Target and Walmart.
A. True
B. False
Answer A
Q2. Location is key involving point of purchase displays.
A. True
B. False
Answer A
Chapter 10
Q1. Customers who already have a preference for the brand constitute nearly 80% of the redemption.
A. Mass Cutting
B. Counterfeiting
C. Reduced Revenue
D. Misredemption
Answer C
Q2. John sees a Proactiv deal online saying two sets of Proactiv skin care line for 19.99. When he goes online to purchase the sale, after shipping and handling he realizes he has an additional 5 dollars added to his bill. Making his total cost $25.99. This is an example of?
A. In -or on-package
B. Self liquidating
C. Free-in-mail
D. Store or manufacturer
Answer B
Chapter 11
Q1. Personal Selling is considered the "last 2 feet" of a marketing function.
A. True
B. False
Answer B
Wednesday, June 3, 2009
Homework 11 - Online Coupon
Since we did not get much direction in this, I'm going with this is what was wanted?
Online Coupons
The best one I felt was offered from that site is simply by personal preference. If I was not interested in the particular item then I do not care what kind of deals they have. However I chose this one.
Fashion
I was going to pick just one coupon for one particular fashion but after browsing them all I felt they were all awesome deals! =]
Online Coupons
The best one I felt was offered from that site is simply by personal preference. If I was not interested in the particular item then I do not care what kind of deals they have. However I chose this one.
Fashion
I was going to pick just one coupon for one particular fashion but after browsing them all I felt they were all awesome deals! =]
Tuesday, June 2, 2009
Homework 10 - POP Displays
Point of purchase displays are an important component of an IMC program. Your task is to visit a nearby grocery store and take pictures of POP displays. Upload at least three pictures to your blog and talk about why you think they are effective or why do they fail at being effective.
I feel these items are effective because they are "out of sight, out of mind" type displays. If they were not in your vision as you are about to check out, you would probably forget about them all together. However, since they are seen at the very last minute, they relate to an impulse buy. For example, not everyone thinks they need mints and gum as they are shopping but while you're standing there waiting in line, a person simply thinks "why not?" Same goes for candy, just seeing it sometimes sends an instant craving into consumers minds causing them to buy the candy and eat it in line or soon after. Magazines help pass the time while waiting in line. You see a headline or story line that catches your eye on a particular topic and you begin to read the magazine while you wait before you know it it is time to check out and a consumer could still want to finish reading resulting to an impulse buy. Unless the line is really really long where a consumer can finish reading in time, therefore, not needing to buy the magazine at all could be a bad result. I really do not see any uneffective ways resulting from POP displays. To me, they all seem a lot more effective where they are over their actual locations. All in all, I believe these particular items sell better in the POP displays. I never think to buy the products while I'm shopping for "much needed" things. I only think to buy them when I am waiting in line.
I feel these items are effective because they are "out of sight, out of mind" type displays. If they were not in your vision as you are about to check out, you would probably forget about them all together. However, since they are seen at the very last minute, they relate to an impulse buy. For example, not everyone thinks they need mints and gum as they are shopping but while you're standing there waiting in line, a person simply thinks "why not?" Same goes for candy, just seeing it sometimes sends an instant craving into consumers minds causing them to buy the candy and eat it in line or soon after. Magazines help pass the time while waiting in line. You see a headline or story line that catches your eye on a particular topic and you begin to read the magazine while you wait before you know it it is time to check out and a consumer could still want to finish reading resulting to an impulse buy. Unless the line is really really long where a consumer can finish reading in time, therefore, not needing to buy the magazine at all could be a bad result. I really do not see any uneffective ways resulting from POP displays. To me, they all seem a lot more effective where they are over their actual locations. All in all, I believe these particular items sell better in the POP displays. I never think to buy the products while I'm shopping for "much needed" things. I only think to buy them when I am waiting in line.
Monday, June 1, 2009
Homework 9 - How would I target myself?
DIARY
Sunday- May 31st, 2009
Note: Saturday was my 22nd birthday, I was pretty worthless on Sunday
3 P.M. - Woke up - Started watching E network
4 P.M. - Fell back asleep
5 P.M. - Mom woke me up for supper
6 P.M. - Watched more E network
7 P.M. - Still watching E network
8 P.M. - Uploaded brothers photos for wedding video I am making for him, still watching E network
9 P.M. - Start taking notes for class from online, checked facebook, finished notes, ate Taco
10 P.M. - Started driving home, listen to iPod
12:15 A.M. - Finally arrive home, did not turn on t.v. or internet, just got ready for bed
1 A.M. - Fell asleep
Monday - June 1st, 2009
8 A.M. - Fought the alarm to sleep a few extra minutes, finally woke up.
9 A.M. - Class
10 A.M. - Class
11 A.M. - Class got out, went to lay out at the pool
3 P.M. - Finally left the pool, came home and got ready (no t.v. or internet still)
3:30 P.M. - Went to Woody Hall
4 P.M. - Went to CIL-FM radio station
4:45 P.M. - Was on the radio with Ivy
5 P.M. - Left CIL-FM, bought pasta from Spinonis, went home
5:30 P.M. - Ate food, turned on T.V., but didn't really watch it.
6 P.M. - Unpacked everything (clothes and presents) from the weekend
7 P.M. - Started a load of laundry, checked email and facebook
8 P.M. - Switched laundry around, showered
9 P.M. - Watched The Hills season finale
10 P.M. - Watched the after show, while taking notes
11 P.M. - Started this blog
12 P.M. - Blog is hopefully finished on time, Get laundry out of dryer, finish notes
1 A.M. - Hopefully asleep
Q. How would I target myself?
I always knew I never watched t.v., but after tonight I really realized I am an advertising campaigns worst nightmare. If The Hills would have been viewable on the internet, I would have never watched it because it is keeping me up later doing my homework. However, since it was only viewed on t.v. I made the exception to watch the show, but during commercials, I was painting my nails or getting food, therefore I could not even tell you what commercials were displayed during that time.
Therefore, to answer my question how would I target myself would be to make sure ads were on facebook, or blackboard. Even hotmail because I have a school email for that account, which I check consistently. Commercials do not do the trick for me unless I am not involved in school and apparently dead tired from the day before. Also, promotions inside the show would have to be mandatory for me to even see. That would catch my attention because I am obviously interested in the show therefore I will be paying attention to the products it sales. Also, since I am a girl who is constantly on the go, billboards that get the message effectively would help too. In malls, or stores I am more of a window, impulse shopper, so the displays must be good to catch my eye quickly because I usually do not have time to read up on something. Radio would not work for me because I am usually listening to my iPod, occasionally they might get their message to me, but that is a very limited time.
Therefore, my percentages would go to the following:
70 % - Facebook, Blackboard, Hotmail (All student related accounts)
20% - Outdoor displays
8 % - T.V.
2 % - Radio
Sunday- May 31st, 2009
Note: Saturday was my 22nd birthday, I was pretty worthless on Sunday
3 P.M. - Woke up - Started watching E network
4 P.M. - Fell back asleep
5 P.M. - Mom woke me up for supper
6 P.M. - Watched more E network
7 P.M. - Still watching E network
8 P.M. - Uploaded brothers photos for wedding video I am making for him, still watching E network
9 P.M. - Start taking notes for class from online, checked facebook, finished notes, ate Taco
10 P.M. - Started driving home, listen to iPod
12:15 A.M. - Finally arrive home, did not turn on t.v. or internet, just got ready for bed
1 A.M. - Fell asleep
Monday - June 1st, 2009
8 A.M. - Fought the alarm to sleep a few extra minutes, finally woke up.
9 A.M. - Class
10 A.M. - Class
11 A.M. - Class got out, went to lay out at the pool
3 P.M. - Finally left the pool, came home and got ready (no t.v. or internet still)
3:30 P.M. - Went to Woody Hall
4 P.M. - Went to CIL-FM radio station
4:45 P.M. - Was on the radio with Ivy
5 P.M. - Left CIL-FM, bought pasta from Spinonis, went home
5:30 P.M. - Ate food, turned on T.V., but didn't really watch it.
6 P.M. - Unpacked everything (clothes and presents) from the weekend
7 P.M. - Started a load of laundry, checked email and facebook
8 P.M. - Switched laundry around, showered
9 P.M. - Watched The Hills season finale
10 P.M. - Watched the after show, while taking notes
11 P.M. - Started this blog
12 P.M. - Blog is hopefully finished on time, Get laundry out of dryer, finish notes
1 A.M. - Hopefully asleep
Q. How would I target myself?
I always knew I never watched t.v., but after tonight I really realized I am an advertising campaigns worst nightmare. If The Hills would have been viewable on the internet, I would have never watched it because it is keeping me up later doing my homework. However, since it was only viewed on t.v. I made the exception to watch the show, but during commercials, I was painting my nails or getting food, therefore I could not even tell you what commercials were displayed during that time.
Therefore, to answer my question how would I target myself would be to make sure ads were on facebook, or blackboard. Even hotmail because I have a school email for that account, which I check consistently. Commercials do not do the trick for me unless I am not involved in school and apparently dead tired from the day before. Also, promotions inside the show would have to be mandatory for me to even see. That would catch my attention because I am obviously interested in the show therefore I will be paying attention to the products it sales. Also, since I am a girl who is constantly on the go, billboards that get the message effectively would help too. In malls, or stores I am more of a window, impulse shopper, so the displays must be good to catch my eye quickly because I usually do not have time to read up on something. Radio would not work for me because I am usually listening to my iPod, occasionally they might get their message to me, but that is a very limited time.
Therefore, my percentages would go to the following:
70 % - Facebook, Blackboard, Hotmail (All student related accounts)
20% - Outdoor displays
8 % - T.V.
2 % - Radio
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