Homework 12 - Questions for Exam 3

Chapter 7

Q1. Encoding same messages through different situations is?
A. Variability Theory
B. Multiple Mediums
C. Repetition
D. Ads that gain attention
Answer A

Chapter 8

Q1. The process of analyzing and choosing media for an ad campaign?
A. Media Planning
B. Media Strategy
C. Media Planner
D. Media Buyer
Answer B

Q2. Developing a successful media strategy is the key to successful brands.
A. True
B. False
Answer A

Chapter 9

Q1. Trade contests cannot be used in big stores like Target and Walmart.
A. True
B. False
Answer A

Q2. Location is key involving point of purchase displays.
A. True
B. False
Answer A

Chapter 10

Q1. Customers who already have a preference for the brand constitute nearly 80% of the redemption.
A. Mass Cutting
B. Counterfeiting
C. Reduced Revenue
D. Misredemption
Answer C

Q2. John sees a Proactiv deal online saying two sets of Proactiv skin care line for 19.99. When he goes online to purchase the sale, after shipping and handling he realizes he has an additional 5 dollars added to his bill. Making his total cost $25.99. This is an example of?
A. In -or on-package
B. Self liquidating
C. Free-in-mail
D. Store or manufacturer
Answer B

Chapter 11

Q1. Personal Selling is considered the "last 2 feet" of a marketing function.
A. True
B. False
Answer B