Homework 15 - EXAM 4 Questions

Chapter 11

Q1. Beyond contracts, both parties trust each other is trust relationships, in a buyer-seller relationship.
A. True
B. False
Answer A

Chapter 12

Q1. In the PR functions, a person or group that has a vested interest in the organization's well-being.
A. Identity Stakeholders
B. External
C. Access corporate reputation
D. Audit Corporate Social Responsibility
Answer A

Q2. In proactive strategies, entitling is the claiming of responsibility for positive events.
A. True
B. False
Answer A

Chapter 13

Q1. Banner ads and skyscrappers are examples of
A. Search Advertising
B. Display Advertising
C. Convience Incentives
D. Purchase Habits
Answer B

Q2. Public Relations creates a negative image.
A. True
B. False
Answer B

Chapter 15

Q1. In copytestying, focus groups are a good judge.
A. True
B. False
Answer B

Q2. ________ measures the emotions or feelings of a person when viewing an ad rather than relying on their self-report.
A. Recognition Test
B. Emotional Reaction Test
C. Physiological Arousal Test
D. Attitude & Opinion Test
Answer C