Monday, May 18, 2009

Homework 1 - Advertising

1. What is advertising to you?
Advertising is the deliberate and planned way to effectively sell a message being delivered to a target audience.

2. Does it work for you?
In my opinion, advertising does work for me. It creates a sense of awareness toward a product(s) that I might have not originally seen or been educated about. Also how interesting an ad may appear to me, may be the result to why I will buy the product(s).

3. What is your favorite ad?
Apple iPod commercial - Shut up (gamma)


4. Why do you like it?
I love this Apple iPod commercial because it motivates creativity. Most companies today, result to some type of sex appeal. Instead of rushing to sex appeal, the ad plays up the music and colors, allowing for a more creative commercial. By not focusing the attention on real people and how they look or dress, they turn the dancing figures into silhouettes, causing the attention of the viewer to be on the iPod or what they are dancing to. It is more about feeling alive and having a good time rather than sex appeal.

5. Are you likely to buy a product being promoted in an ad?
Whether I buy a product based on the advertisement is completely up to if the ad appeals to my interest(s). If the ad does not relate to me in any shape or form, most likely not. However, if the ad catches my attention then there is a good possibility that I will most likely buy the product, especially if I believe it will benefit my needs.

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