Homework 5 (for Monday)

1. VIRAL
Viral marketing is an idea that spreads. It is an idea that while it is spreading, will actually help market your business or cause. An original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. For example, Hotmail, YouTube, or facebook. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it. Another type of viral marketing that has evolved over the last few years, is a marketing campaign that spreads but isn't the product itself. Shepard Fairey's poster of Barack Obama was everywhere, because people chose to spread it. It was viral (it spread) and it was marketing (because it made an argument, a visual one, for a candidate).


2. GUERILLA
Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. Guerilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, pr stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.

3. AMBIENT
Ambient Marketing, also called guerilla marketing or place-based marketing by some, ambient marketing is marketing or advertising wherever customers happen to be, part of the immediate surroundings. It is seen with style, and truly successful ones are done with class, and lead to free advertising. However, if not done well, ambient marketing could be seen as messy advertising.