Personal Drive Analysis (PDA)
Understand indulgence, ambition, individuality (the different personalities). Understand who they are.
Unnamed
Sex: Female
Age: 22 (Generation Y)
Relationship Status: Married
Children: 2
Pets: No
Smokes: No
Drinks: Occasionally
Occupation: Nursing Student
Graduated High School: 2005
Year expected to graduate college: May 2010
Income: College student with 2 kids, you see how great yours would be.
What they are all about: FAMILY, education, exercising, laying out in the sun, Lake activities, being with her best friend, fashion, hair & make-up, jewelry, all in all, enjoying life.
Future: Successful nurse, strong income, move to a good location that fits with the whole family after college, be able to buy nice things for kids (example cars and such), put kids through college, sturdy & nice home big enough for them all, nice things to be comfortable with life.
Messages that appeal to individual/How you would market individual: Baby stuff, relationship getaways, family stuff, fashion, quality educations, new locations/homes (for after graduation), fragrances, healthy food, body, and mind, etc.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment