Homework 2 - Visit a Store

Visit a store: Hollister

1. What is the ambience of the store?
The store is communicating a California environment. They have videos playing "California beaches life". While also the music is a Californian type feel. The workers also all appear to have tans while wearing Hollister clothes. They all appear to be in good physical shape, the men have toned bodies whereas the girls are naturally pretty, not appearing to have a lot of makeup on.

2. Who are the shoppers? Target Audience?
The shoppers tend to be more in the 13 to 23 age group. They all appear young and pretty much in shape. Not too many people shopping there would be classified as "overweight" (At least with my view of the store today).

3. Are the employees helpful?
The second the employees saw me they did instantly say hello, and ask if they could help me find anything, but once I said no they were very relaxed, and gave me my privacy to shop, while remaining decently close by just in case I had any questions.

4. What is current image/impression based on this brand?
The current image is a good looking Californian girl or guy. They are in physical condition (surfer like bodies), while naturally good looking. The girls have a very natural look to them, not wearing very much make-up, while both males and females appear to have nice tans. I believe Hollister does succeed at giving the target audience a very good Californian feel.

5. Go to website
Website does not appear to be working.