Homework 4 - Questions

Chapter 1

Q1. What are the two major marketing trends?
A. Accountability & Creatives
B. Standardization & Change in Tactics
C. Accountability & Change in Tactics
D. Standardization & Creatives

Q2. What is it called when a company is trying to gain a customers attention?
A. Sender
B. Encoding
C. Decoding
D. Transmission Device

Chapter 2

Q1. What the consumer believes in is far more important than the company itself.
A. True
B. False

Q2. As mentioned in class, advertisers are trying to find as many ________ as possible.
A. images
B. brands
C. benefits
D. contact points

Chapter 3

Q1. Consumer values are attitudes shaped by _______?
A. Cognitive
B. Affective
C. Conative
D. Personal Values

Q2. "Kids are growing up much earlier, while adults are refusing to grow up." This is an example of the ______ trend in the consumer buying market?
A. Individualism
B. Age Complexity
C. Emphasis on Health
D. Cocooning